NOT TO DO LIST
Novotel reverse the worrying concept of to-do lists by anchoring the hotel's positioning as a relaxing, anti-anxiety and uninhibited place. Clients are invited to come and just do what they want to do : Novotel takes care of the rest and presents the NOT to-do list. Jérémy Nadeau and his friends had been invited in the Novotel Paris Portes de Versailles to realize their NOT to-do list for the weekend. To encourage his Instagram community to do so, he shared his weekend in stories, using the branded stickers, and organized a contest to win 5 stays in Novotel hotels.
