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To promote the in-hotel offer, the agency designed a dreamy digital communication campaign which the objective was to promote the 'Destination Grande Ourse' operation and encourage people to book a stay.
We invited Norman Thavaud and his whole family to discover the in-hotel arrangement in rooms. During his stay at the Novotel Deauville Plage, Norman shared with his community of more than 6 million subscribers all the advantages and surprises that can be found at Novotel. He also organized a contest to win 5 stays for his subscribers, in order to create visibility and recruitment for the @novotelfr account.