UNBOXING x LENA
Receive a ticket for an unknown destination, discover an unique hotel and find boxes in your room that reveal jour journey's program?
This is what happend to Lena Situation, Sparkdise and Marcus who went to La Rochelle, in an IBIS Styles, to discover the hotel and the region with a program composed of spa, surf, dinner on the beach...
The objective was to improve the IBIS Styles hotels awarness and show that each place has its own regional peticularity with Instagram contents and a competition relayed by Lena Situation herself.