FEAT YOU x 47TER
This summer, Ibis launched #ibisFeatYou, a giant featuring, opened to all talents, with the rap group 47Ter!
Instagram users were able to participate to the casting and join the rap group for a unique in-hotel recording session.
Results? The creation of a video clip and a live show with the 3 winners to promote this campaign. In the meantime a contest has been launched on Instagram to boost the recruitment and the engagement of this new account. A conversion campaign has been also set up to boost purchases and hotel room reservations.