SUR LA VOIX DES CHAMPIONS
BNP Paribas has been running for several years now, in partnership with the FFT, a support program for French tennis hopefuls: Team BNP Paribas. But because of the health crisis it was necessary to reinvent this support as we can no longer count on the physical presence of ex-champions and legends or even the public.
The agency then proposed to Bon Entendeur to set the voices of the greatest champions (Evert, Navratilova, Pierce, Noah, McEnroe) on music and share their mantras with them in order to support these future champions during their discovery of the Roland Garros tournament.
