BNP PARIBAS

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EN HAUT DE L'AFFICHE

Due to the health crisis, cinemas no longer have films or heroes showing. In order to offer them unprecedented visibility, several cinemas have agreed to display more than 40 artisans and shopkeepers in their area.

An initiative deployed over several weeks, with the support of the National Federation of French Cinemas, in 6 French cities (Paris, Nice, Lyon, Cannes, Strasbourg and Dijon).

0
2.3M
40K
42*

* 0€ media investment | +2.3 M€ earned media | 40K social interactions | 42 shopkeepers

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