LA BIO NOUS RASSEMBLE
Biocoop, a food chain with more than 700 stores, a historical leader in organic and 'made in France' products, is struggling to stand out in a market which is more and more inspired by the the organic specialist's voice.
The objective was to bring out Biocoop by highlighting its differences: its unique model (the 'tripartite' cooperative), its values, its innovations and its commitments in favor of the climate and the environment.
