BIOCOOP

Work
Work

LA BIO NOUS RASSEMBLE

Biocoop, a food chain with more than 700 stores, a historical leader in organic and “made in France” products, is struggling to stand out in a market which is more and more inspired by the the organic specialist's voice. The objective was to bring out Biocoop by highlighting its differences: its unique model (the "tripartite" cooperative), its values, its innovations and its commitments in favor of the climate and the environment.

2
44M
74%
5%*

* 2ND BRAND THAT INSPIRES THE MOST CONFIDENCE TO FRENCH PEOPLE | 44 MILLION CONTACTS | 74% OF THE TARGET REACHED | +5% IN STORE TRAFFIC

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