AXA PREVENTON

Work
Work

ÇA SUFFIT

Non-polluting and beneficial in terms of health, cycling redefines our relationship to the road. Axa Prevention supports the government's cycling plan to triple the share of cycling in daily trips by 2024. To encourage as many people as possible to get back on the saddle, the agency has created a film based on a strong insight: it's stronger than them, when they move, children want to ride a bike all the time. Whereas for adults, it takes just a little bit to make a huge difference.

CURRENTLY
ON
AIR*

* THIS IS A GOOD REASON TO COME BACK LATER TO DISCOVER THE RESULTS...

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