QUAND LA TERRE GRONDE, DES MILLIONS DE VENTRES GRONDENT AUSSI
The climate change crisis is one of the main factors of the increase in hunger in the world. To raise collective awareness, the agency has created an extraordinary event-driven operation: the dissemination of a very powerful sound in 5 strategic places in the heart of Paris.
This sound was in fact the rumbling of a hungry belly, made up from all the noises of climate change (storms, landslides, breaking ice, hurricane, etc.) because when the earth roars, millions of stomachs accross the globe roar too.