ACF

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Work

QUAND LA TERRE GRONDE, DES MILLIONS DE VENTRES GRONDENT AUSSI

Millions of empty stomachs rumble each day due to the effects of global warming. Action against hunger's goal is to make people realize global warming has consequences on the world hunger. Our idea was to show how climate change and world hunger are linked by creating a unique sound made of global warming consequences : earthquake, collapsing icebergs, hurricane, thunderstorms...

This sound has been mixed to sound like a rumbling stomach to make it clear that global warming and world hunger are deeply connected. The sound was broadcasting very loudly in Paris to make people react, especially on social media. Few hours later, we revealed what this sound was through TV, radio, celebrities on social media, and online.

5,2M
2M
840K*

* 5,2 Million people touched | 2 Million reach on social media | 840 K video views on Brut

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