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Hungry and Foolish,
a cheeky creative and strategic agency.

Works

Jack Daniel's Mixology

Jack Daniel's

Mixology

It’s certainly not a fad, here’s a fact: consumers are increasingly rejecting the go-to rum and orange or vodka and apple juice in favour of a real art in cocktail making: Mixology. Always on the lookout for the perfect balance of flavours in their creations, this isn’t news to Jack Daniel’s, where they rise to this challenge with gusto. The famous Tennessee Whiskey brand is reinventing its signature cocktails by creating new recipes that strengthen its “lifestyle” positioning. To be consumed without moderation on Instagram and Facebook. Cheers!

BNP Paribas My Ad Here

BNP Paribas

My Ad Here

BNP Paribas continues to unveil the entrepreneurs of tomorrow through its My Ad Here competition, through which they are given a personalised advertising campaign. For this 5th edition, BNP Paribas has rewarded 14 entrepreneurs from the social and solidarity economy, making the operation a real showcase for the bank’s commitment.

Biocoop Organic brings us together

Biocoop

Organic brings us together

Today, organic agriculture and ethics are the topics on everyone’s lips. There are countless campaigns by food brands or supermarket chains that promote their new promises of commitment and transparency…
However, these new promises have been Biocoop’s reality for more than 30 years. This is why the brand has claimed its pioneering status with its first ever television appearance.

  • Brand content
  • Advertising
BIC Flex 5

BIC

Flex 5

Who says a razor brand can’t be cool? Obviously, a razor needs to be efficient and of good quality, but a voice-over and a bare-chested, square-jawed man in his bathroom isn’t the only way to illustrate that. BIC’s offering is colourful, modern, vibrant and really different!

  • Brand content
  • Advertising
Orpi The Asset

Orpi

The Asset

The property market is becoming increasingly competitive and disembodied due to increasing digitalisation. However, nothing is more emotionally engaging than a property. Also, people will always be at the heart of the operation, whether they’re family, friends or professionals. And that’s what Orpi stands for.

  • Brand content
  • Advertising
Biocoop Less meat, equal pleasure

Biocoop

Less meat, equal pleasure

Already adopted by 33% of French households, flexitarianism is a new way of eating that involves reducing meat and fish consumption. As the first player to encourage this kind of sustainable consumption, Biocoop gets in the kitchen to present flexitarian recipes inspired by international gastronomy. Why not trade in your steak for a watermelon?!

  • social media
  • Advertising
Popeyes® Lousiana Kitchen Iced chicken

Popeyes® Lousiana Kitchen

Iced chicken

You don’t need a Michelin star to know that frozen chicken is not as good as fresh chicken. However, with the exception of Popeyes, it’s frozen chicken that most fast food chains serve us. To raise awareness, Popeyes has played a joke on consumers by coming up with the first chicken ice cream tasting. Be careful, you’ll need a strong stomach!

  • street marketing
Back Market Twins

Back Market

Twins

Do we really need to break the bank in order to have quality equipment? When the price of phones is increasing faster than their specs are improving, Back Market offers an alternative offer that is both economical and environmentally friendly. The only real difference between refurbished and new products? Their price!

  • Advertising

Clients

About

Independent
agency

Since 2007
Champion of growth
Les Echos 2017 (249th)*
60 employees

25% of
turnover abroad

Present in Paris and Amsterdam

100%
transparent

On our prices and production costs

We were hungry...

Source: *4 February 2017 Les Echos study on more than 3 million french companies

Human first!

We never forget that the value of an agency is the people who make it up... Our teams love each other. And they love their customers. More than for brands, it is for them that we work.

Less talk, more action.

Brands of the 21st century will be built on deeds, not announcements. To solve our customers' business problems, we have always preferred story-doing to storytelling.

What we do

Advertising, Digital Experience, Brand Strategy, Social Web, Design - Brand Identity - Packaging, Brand Content, Event Guerrila Stunt, Corporate

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The best ones will be hung on the agency’s refrigerator, next to the drawings of the employees’ children.